More From Noor Lobad
The Fragrance Foundation Reveals 2023 Award Finalists
The foundation revealed award finalists in 19 categories, as well as Lifetime Achievement Perfumer honoree…
Superzero Rebrands, Onboards Sephora in Bid to Bring Waterless Hair Care to New Heights
The clean hair care brand is reintroducing itself — sort of.
Makeup Artist Sofi Chernyak Didn’t Believe in the AR Beauty Revolution — Then She Founded Her Own Social Media Filter Studio
Through MaquillAR, Chernyak aims to create immersive social media experiences that lead to lasting…
Guerlain Honors 170 Years of Bee Bottle With Design by Glassmaker Aristide Najean
The $27,000 limited-edition flacon will launch May 1, housing the brand's Le Bouquet de la Mariée fragrance.
Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game
Here, the newest retinol launches from AbsoluteJOI by Dr. Anne, Murad, NakedPoppy and more.
Rare Beauty Was The Fastest-growing Beauty Brand on Instagram and TikTok In February
Data from digital marketing agency Stylophane indicated Rare Beauty and Fenty Beauty were the top two beauty…
EXCLUSIVE: K18 Launches Hair Oil Designed to Tackle Frizz From the Inside Out
The oil pairs the brand's breakthrough reparative technology with sunflower oil, squalane and avocado to not…
EXCLUSIVE: After 32 Years, MAC Cosmetics Is Giving Its Recycling Program a Refresh
The improved Back to MAC program aims to maximize recyclability of product empties, and includes an initial…
Here, Amazon’s Most Popular Beauty Products In February
Data from Jungle Scout indicates Amazon has TikTok to thank (at least in part) for the sprouting success of…
TikTok Darling Tree Hut Launches First Pop-up in New York
Open Friday and Saturday, the pop-up aims to bring the brand's burgeoning social media community together IRL…
10-Minute Robotic Manicures Arrive at JFK’s XpresSpa
Clockwork's $20 robotic manicures — called Minicures — have launched at the luxury airport spa company's JFK…
Candle Brand Nette Bets Big on Neuroscents With Fine Fragrance Foray
Forget dinner and a show. Nette is bringing its hallmark scent-and-a-story pairing to the perfume category.
TikTok Star Monet McMichael on Going Viral and What’s Next for Her
The budding 23-year-old "It" girl has captivated social media audiences with her lively vlogs, get ready with…
Flawless by Gabrielle Union Inaugurates Grant Initiative for Black Women-owned Businesses
Submissions for the initiative, which will award three business owners $25,000 each and mentorship sessions…
The Top-performing Beauty Brands on TikTok, Instagram and YouTube
Data from Dash Hudson demonstrates that across channels, entertainment-centric social strategies win.