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Noor Lobad

More From Noor Lobad

The Fragrance Foundation Reveals 2023 Award Finalists

The foundation revealed award finalists in 19 categories, as well as Lifetime Achievement Perfumer honoree…

Superzero Rebrands, Onboards Sephora in Bid to Bring Waterless Hair Care to New Heights

The clean hair care brand is reintroducing itself — sort of.

Makeup Artist Sofi Chernyak Didn’t Believe in the AR Beauty Revolution — Then She Founded Her Own Social Media Filter Studio

Through MaquillAR, Chernyak aims to create immersive social media experiences that lead to lasting…

Guerlain Honors 170 Years of Bee Bottle With Design by Glassmaker Aristide Najean

The $27,000 limited-edition flacon will launch May 1, housing the brand's Le Bouquet de la Mariée fragrance.

Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game

Here, the newest retinol launches from AbsoluteJOI by Dr. Anne, Murad, NakedPoppy and more.

Rare Beauty Was The Fastest-growing Beauty Brand on Instagram and TikTok In February

Data from digital marketing agency Stylophane indicated Rare Beauty and Fenty Beauty were the top two beauty…

EXCLUSIVE: K18 Launches Hair Oil Designed to Tackle Frizz From the Inside Out

The oil pairs the brand's breakthrough reparative technology with sunflower oil, squalane and avocado to not…

EXCLUSIVE: After 32 Years, MAC Cosmetics Is Giving Its Recycling Program a Refresh

The improved Back to MAC program aims to maximize recyclability of product empties, and includes an initial…

Here, Amazon’s Most Popular Beauty Products In February

Data from Jungle Scout indicates Amazon has TikTok to thank (at least in part) for the sprouting success of…

TikTok Darling Tree Hut Launches First Pop-up in New York

Open Friday and Saturday, the pop-up aims to bring the brand's burgeoning social media community together IRL…

10-Minute Robotic Manicures Arrive at JFK’s XpresSpa

Clockwork's $20 robotic manicures — called Minicures — have launched at the luxury airport spa company's JFK…

Candle Brand Nette Bets Big on Neuroscents With Fine Fragrance Foray

Forget dinner and a show. Nette is bringing its hallmark scent-and-a-story pairing to the perfume category.

TikTok Star Monet McMichael on Going Viral and What’s Next for Her

The budding 23-year-old "It" girl has captivated social media audiences with her lively vlogs, get ready with…

Flawless by Gabrielle Union Inaugurates Grant Initiative for Black Women-owned Businesses

Submissions for the initiative, which will award three business owners $25,000 each and mentorship sessions…

The Top-performing Beauty Brands on TikTok, Instagram and YouTube

Data from Dash Hudson demonstrates that across channels, entertainment-centric social strategies win.